Planning for Success

The information provided here is designed to give you the understanding, basic tools and key contacts needed to partake in the export education marketing programme. This information, combined with advice and assistance from Education New Zealand, other institutions and New Zealand Trade and Enterprise should put you on the path to success!

Developing your product to an international standard requires an acute understanding of international consumer needs, motivations and different travel styles, as well as language, cultural and culinary requirements. Understanding these will enable you to see where your product fits internationally and select the right markets for your product. This is where the Market Information is extremely useful and provides you with insight into market and consumer behaviour as well as competitor behaviour.

It takes time to establish position your product in the international market and achieve a successful level of international exposure. Your marketing strategies should be well-planned and incorporate a variety of activities that target both international consumers (fairs and publications) and the trade marketing (inbound agent visits and offshore seminars). Education New Zealand are available to help you develop your involvement in the national Marketing Programme, PACE

PACE 2008 Calendar
Final PACE 2008 Calendar

Planning for Success
Cluster Booths at Fairs
Subsidiary Representation Policy
PACE Fairs - Code of Conduct
Guide to Attending PACE Fairs
Beginners Guide to Inbound Visits
Beginners Guide to New Zealand Educated