Focus on India
India is New Zealand’s third largest source country for international students, overtaking more traditional markets like Japan over the past couple of years. From 2006 to 2011, student numbers increased from just over 2,500 to over 12,300. The majority of Indian students in New Zealand are enrolled in Private Training Establishments (57%), followed by Polytechnics (27%) and Universities (15%).
Estimates are that 70% of Indians will be of working age in 2025. Many observe that this ‘demographic dividend’ could lead to disaster if India does not create a well educated and skilled labour force. Addressing the current shortfall in capacity across all education sectors requires major administrative and structural reform. However, government plans have been hampered lately as several education reforms have stalled. There are 14 Education Bills (including the Foreign Education Providers Bill 2010) still pending in parliament.
Capacity issues in higher and vocational education mean that offshore education will continue to appeal to young Indians for some time yet – including New Zealand.
While Indians will continue to travel abroad for education in the short to medium term, many foreign providers - including some from New Zealand - are establishing a local profile through various education business models. These initiatives range from in-country joint ventures between foreign/Indian industry and foreign vocational training providers; establishing institutional representative offices (especially between several universities or research organisations of one country); open and distance learning collaborations; education services consultancy; institutional collaboration for pathway programmes and joint research; and trade in intellectual property.
New Zealand is one of a small number of countries which the Indian government has signalled as a priority education partner, via the Ministry of Human Resource Development. Last year the Prime Ministers of both countries agreed to set up an Education Council in 2012 (with participation by government and industry on both sides) which will operate a joint fund of NZ$1 million annually. It will focus on activities under two main streams: higher education - universities, and skills - vocational education.
Throughout 2012 Education New Zealand will be involved in a number of initiatives aimed at increasing our engagement with India on several levels; working with government, institutions, agents and promoting New Zealand education to students.
Indian Vice Chancellors Delegation visit New Zealand
To assist the Indian government to shape higher education cooperation with New Zealand, five Indian Vice Chancellors from top Indian universities travelled to New Zealand in February.
Their objectives were to understand the New Zealand university system, to establish relationships at Vice-Chancellor level, and to explore New Zealand’s approach to indigenous tertiary education.
The delegation was led by Professor Rai of North East Hills University, with participation by the University of Delhi and Central University of Orissa based in Koraput, the University of Mumbai (Maharasthra) and the University of Hyderabad (Andhra Pradesh).
The delegation met with all New Zealand universities, Te Whare o Awanuiarangi, Universities New Zealand and a number of New Zealand government agencies. Education New Zealand and the Indian University Grants Commission supported the visit, which was among the first of many activities envisaged through the education cooperation initiative of Prime Ministers Key and Singh.
In a report to the Indian University Grants Commission, the Vice Chancellors said they were impressed with what they saw, endorsed aspects of the New Zealand system, and recommended cooperation in several areas. Collaboration models such as articulation programmes and jointly supervised research were noted. It was felt our approach to open and distance (blended) learning was of “very good standard” - expertise which might useful to Indian universities. The Vice-Chancellors also admired New Zealand’s inter-university approach to developing high impact research, and suggest this is a path India should follow. Useful lessons were drawn from how New Zealand universities and Wananga respond to the needs of Maori.
The New Zealand South Asia Centre (a network of New Zealand academics) was suggested by the Vice-Chancellors as a nodal point for academic collaboration between our two countries. Collaboration could be on South Asia studies, but include other discipline areas such as biodiversity, conservation, agricultural education, and teacher education.
Education Business in India Seminar
Around 60 people from New Zealand tertiary institutions and other organisations gathered in Wellington during February to learn about “doing education business in India”. Education New Zealand invited around a dozen speakers from a range of New Zealand institutions and organisations to share their strategies and experiences.
The seminar was designed to emphasise the variety of international education engagement and business models which do not rely on Indian students being recruited by agents to study in New Zealand.
ENZ Board Chair Charles Finny, Chief Executive Grant McPherson, Liaison Manager-Asia Perya Short and the Education Counsellor in India Melanie Chapman shared updates about our government’s ambitions for international education, recent developments in the India-New Zealand bilateral education relationship, and a snapshot of education policy and business trends in India.
The four main themes of the seminar - establishing a physical presence; research collaborations; pathway and articulation programmes; and ‘out of the box’ activities - illustrated many of the challenges and opportunities which exist.
Lessons were shared, such as UCOL and EIT's India experience through their joint venture (Minerva Ltd). The two Institutes of Technology have successfully established a liaison office in Bangalore, but not without considerable effort to find sound legal and accounting advice and wade through bureaucratic processes.
Victoria University of Wellington management school has taken a 'holistic approach' in India which includes institutional relationships supported by modestly-funded faculty exchange programmes. They recommend quality Indian institutions be approached as equal partners for niche area and PhD collaborations. Wintec is taking a 'cluster approach' which harnesses the mutual interests of high quality research institutions and industry. This provides significant scope for technology transfer and commercialisation.
The need for institutions to have a ‘value proposition’ in their India strategy was also discussed. The Open Polytechnic felt their “expertise in designing and supporting vocational distance learning solutions at scale” would work in the India context. By establishing a credible, trusted (Indian) government-endorsed presence they have built a profile and a niche in India’s open and distance learning system.
In the area of building institutional partnerships in India to support the sale of intellectual property (curriculum) or develop articulation arrangements, AIS St Helens shared experiences working with a number of private sector institutions. In India, there is demand for curriculum content which helps build institutional capability, quality, branding, and pathways to foreign qualifications. Many Indian universities seeking such arrangements are also catering to fee-paying students from third countries (eg from Africa). The question was posed: Will New Zealand policies and processes – offshore quality assurance and immigration – be able to respond to this kind of market?
Feedback from the day suggests that the opportunity to gather around a particular theme or market with other interested colleagues from across New Zealand was appreciated. ENZ is likely to run similar seminars into the future and we are interested in suggestions from industry for likely topics.
At the Doing Education Business in India seminar
Education Fairs and Events
Education Fairs, both commercial and ENZ-led, are an important way to engage with potential students and explain the advantages of a New Zealand education experience. We are active in India and Sri Lanka at a variety of events.
Education New Zealand participated at the EDEX expo in Colombo, Sri Lanka in January. EDEX is the biggest education and career fair in Sri Lanka, and is supported by the Sri Lankan Presidential Secretariat, Ministry of Education, Ministry of Labour and Manpower and Ministry of Vocational and Technical Training. The international pavilion had participation from 16 countries including New Zealand.
Education New Zealand also held a cluster event for the aviation sector with participation from four training schools - Ardmore Flying school, HFT Aerospace, Helipro and International Aviation Academy along with Aviation New Zealand. ENZ organised targeted aviation study seminars for New Zealand Specialist agents in Delhi, Mumbai and Hyderabad followed by student recruitment sessions. The event concluded with a stand at the Aviation Expo in Hyderabad.
T20 Cricket Tournament
Education New Zealand is organising an inter-school cricket Twenty20 tournament in collaboration with four schools in Chennai. The schools have been identified based on city rankings, New Zealand Specialist Agent recommendations and international links. The matches will be played from 17 – 27 April. ENZ will have ‘Study in New Zealand’ branding around the school for the duration of the tournament and will also hold seminars on studying in New Zealand at these schools. It is hoped that a New Zealand Cricket celebrity will attend the final prize ceremony and press conference. A similar tournament held in New Delhi in 2010 was very successful and attracted attention from Indian sports media.
Winners of the 2010 Inter-school Cricket Tournament
Hindu Education Fairs
A ‘Study in New Zealand’ stand organised by ENZ will feature at the Hindu Education exhibitions from 28 April – 8 May in Chennai, Kochi, Coimbatore and Bangalore to create awareness of New Zealand in these markets and also to support the efforts of local NZSA agents. This exhibition is one of largest education events in southern India.
New Zealand Mission for Indian school Principals
Education New Zealand is organising a mission for school principals/counsellors from 5 key schools in India to visit New Zealand from 21 – 26 May. One school each from Delhi, Mumbai, Chennai, Hyderabad and Kolkata have been selected for this mission. The school selection has been based on Indian rankings, agent recommendations, international links and number of students going overseas for higher education. ENZ will be looking at showcasing the New Zealand education system and our institutions to these key influencers.
Please register your interest to be involved in this visit HERE.
Registrations will close on 16 April and we advise that institutions which are selected will meet the Principals' requirements and ensure that we showcase the broad range of opportunities available across all education sectors.
In September 2012, Education New Zealand is planning to hold a series of New Zealand Education Fairs in India and Sri Lanka, including events in New Delhi, Chennai and Bangalore as well as Colombo, Sri Lanka.
We would like to gauge the level of interest from industry in these events, and to receive feedback or suggestions about changes to the format, timing or location of these marketing events to ensure that NZ industry providers who travel to India to take part get the maximum benefit for their investment. Please register your interest by emailing email@example.com.
New Zealand Specialist Agents
India has a strong group of New Zealand Specialist Agents, and a recent training session in Sri Lanka attracted 24 participants who are in the process of having their test scores reviewed and references checked.
The Indian NZSA group will hold their annual NZSA workshop in June. The workshop will be attended by all 24 NZSA agents, ENZ staff and INZ staff. The two day workshop will include an update on ENZ activties and strategies, an Immigration NZ policy update, discussion around the success of current ENZ activities and brainstorming for future promotional activities/events.